Pay-Per-Click (PPC) advertising is a model of online marketing in which advertisers display ads on search engines and pay when users click on them. As a real estate investor, PPC can be an effective way to generate leads if done correctly.
79% of marketers admitted that PPC has hugely benefited their business. As such, real estate investors looking to generate more leads should pay attention to the power of PPC.
Agencies like PPC Force can help real estate investors generate more leads. We have the experience and know-how to get your ad in front of the right people at the right time, so you can get more leads and close more deals. Get a free consultation now!
Here’s how else you can generate more leads for your real estate business:
Know Your Target Audience
Knowing and understanding your target audience can’t be stressed enough. It’s important to know not only who your target audience is but also what they’re interested in, their needs and wants, and where they’re hanging out online. Once you understand this, you can start creating ads that will resonate with them and attract their attention.
Geo-targeting refers to targeting ads to a specific geographic location. When it comes to real estate investing, geo-targeting can be a powerful tool for generating leads. For example, let’s say you’re looking to invest in properties in the city of Detroit. You could use geo-targeting to target your ads specifically to people living in Michigan who may want to live in the city.
Geo-targeting your PPC ads can help you effectively reach your target audience and generate more leads. It also saves you more money since you’re not wasting ads on people who don’t live in your target area.
Find the Right Keywords
One way to generate leads through PPC is by targeting keywords that potential customers are searching for. If you know what keywords they’re using, you can create ads that will show up when they search for those terms. You can also use retargeting to reach people who have visited your site but have yet to convert.
These are the things you need to consider for your PPC keywords:
Determine What To Bid On
To get started with PPC for real estate investing, you’ll need to identify the right keywords to bid on. The best way to do this is to start by thinking about what potential customers might be searching for when they’re looking for a property. Once you’ve come up with a list of potential keywords, you can use a tool like Google’s Keyword Planner to determine how much competition there is for each keyword and how much it would cost to bid on them.
Weigh Up Quality and Quantity
You want to find the balance between the quality and quantity of the keywords you’ll use. If you pick too many high-traffic keywords, your ad will be lost in a sea of other ads. You’ll get few clicks and little data to work with if you go too niche.
The answer lies somewhere in the middle. Try to find a happy medium by identifying around 10 good keywords related to your business. You can use keyword research tools to help you out.
Understand Negative Keywords
Negative keywords are just as important as the keywords you’re targeting. These are words or phrases you do NOT want your ad to show up for. If your ad shows up for searches that include negative keywords, you are wasting money on those clicks.
To find negative keywords, start by looking at your search term report in Google Ads. This will show the terms people searched for that triggered your ad. If you see any terms not relevant to what you are selling, add them as negative keywords.
Set Your Budget
Having a budget plan in place can help you stay on track with your PPC lead generation campaign. You don’t want to overspend and cut into your profits, so make sure you set a budget and stick to it.
Track Your Campaign
A PPC budget is also an investment, and you’ll want to generate returns from your investment. Fortunately, it’s reported that paid ads have a 200% ROI. Therefore, you’ll need to track your leads and conversions to see how much each lead is costing you.
Test Your Ads
Lastly, make sure to test your ads. Try different headlines, descriptions, and images. See what works best for your target audience and market. PPC is a great way to generate leads for real estate investors, but only if you do it correctly.
If you have yet to maximize the power of PPC for your REI business, you’re missing out on a lot of potential leads. It may seem like too much work. Fortunately, you can leave it to PPC Force to help you set up your campaign and enjoy a steady stream of leads coming in. Get in touch today!