Google Ads vs. Microsoft Bing Ads For Real Estate Investor Lead Generation

Google Ads vs. Microsoft Bing Ads – Pros and Cons for Real Estate Investor Lead Generation

Being a real estate investor seeking potential property sellers is like searching for hidden treasures in a vast ocean. So, how do you navigate this expansive landscape and find the most lucrative deals? That’s where online advertising becomes essential.

Just as a ship needs a reliable compass to guide it through the sea, real estate investors need effective online ads to attract motivated sellers. In this blog post, we’ll explore the pros and cons of using Google Ads and Microsoft Bing Ads for lead generation in the real estate industry, helping you decide which platform to choose.

Google Ads Vs Google AdWords
Google Ads

Google Ads

Google has an 84% search engine market share, making it the undisputed champion for online advertising. This is unsurprising given the platform’s massive reach, unparalleled targeting options, and advanced monitoring tools.

Extensive Reach

Google processes over 8.5 billion daily searches, making it the go-to search engine for most internet users. By running ads on Google, you can reach a massive audience actively searching for real estate opportunities, allowing you to launch a more successful real estate sales campaign.

Advanced Targeting

Google Ads offers sophisticated targeting options to help you locate your target market and focus on motivated sellers. You can narrow your ad’s visibility based on location, demographics, search intent, and even specific keywords related to real estate investment. This level of precision ensures that your ads are shown to people who are most likely to be interested in selling or buying properties.

Performance Tracking

Google Ads provides comprehensive tracking and analytics tools to monitor the performance of your campaigns. You can measure the number of clicks, impressions, and conversions. These monitoring capabilities facilitate digital ad optimization and maximization of return on investment (ROI).

Microsoft Bing Ads

While Google Ads may be the market leader, real estate investors shouldn’t overlook Microsoft Bing Ads. Here are a few reasons Bing Ads can be valuable to your lead generation strategy.

Less Competition

Due to Google AdWords‘s dominance, many advertisers overlook Bing Ads, creating an opportunity for real estate investors. With fewer advertisers competing for keywords on Bing, your ads may enjoy lower costs per click (CPC) and higher ad positions. Thus, you can reach motivated sellers without breaking the bank.

Demographic Targeting

Bing Ads offers demographic targeting options similar to Google Ads, enabling you to narrow your audience based on location, age, gender, and other factors. By tailoring your ads to specific demographics, you can further refine your lead generation efforts and increase your chances of connecting with motivated sellers.

Partnership With Yahoo

Bing Ads also powers Yahoo’s search advertising, extending your reach beyond the Bing search engine. This partnership opens the door for a broader audience, increasing the visibility of your ads and potentially generating more leads for your real estate investment business.

Pros and Cons for Real Estate Investor Lead Generation

While both Google Ads and Bing Ads have their merits, listing their shared pros and cons for real estate lead generation is essential. Doing this will help you make a more informed decision on what online marketing tool to use.


Increased Visibility: Both Google Ads and Bing Ads offer real estate investors an opportunity to increase their visibility and connect with motivated sellers actively searching for investment opportunities.

Targeted Advertising: Both platforms provide powerful targeting options, allowing you to narrow your audience and focus on individuals most likely interested in selling their properties.


Cost: Advertising on Google Ads can cost anywhere between $1000 to $10,000 monthly. While Bing Ads may offer lower CPCs, the overall search volume on Bing is significantly lower than Google, potentially resulting in fewer leads.

Audience Reach: Google’s dominance in the search engine market means that a vast majority of internet users turn to Google for their search queries. While Bing Ads can provide additional reach, they may not match the volume of leads generated through Google Ads.

Contact PPC Force for a Free Consultation

Deciding which advertising platform to choose for real estate investor lead generation can be challenging. That’s where PPC Force comes in. We are a Google Ads & Bing Ads management agency that helps real estate investment businesses grow and gain more leads.

As experts in advertising services for real estate investors, PPC Force can help you navigate the complexities of Google Ads, Bing Ads, and other advertising platforms. Whether you need help launching SEO, remarketing, or web development campaigns, we’ve got you covered.

Final Thoughts

In the world of real estate investor lead generation, online advertising plays a pivotal role in connecting with motivated sellers. While Google Ads offers unrivaled reach and advanced targeting options, Microsoft Ads presents unique advantages, including lower competition and partnerships with other search engines. If you need a partner to help you with your online marketing needs, look no further than PPC Force. Visit our site at to schedule a consultation.